This tweet urges you to pause and spend ten minutes reading an unspecified piece. It’s a straightforward call to action aimed at grabbing your attention and promising value if you invest a short amount of time.

Nate Silver recounts how Facebook and Twitter once drove traffic by rewarding emotional, low-quality content, undermining analytical journalism like FiveThirtyEight’s. He shows that social media now contributes almost nothing to his Substack’s audience while Twitter’s top-engaged accounts remain extreme, partisan, and low-quality.