TikTok’s Symphony Agent lets marketers generate full video ad campaigns from text prompts by analyzing trending content. Users add text, images or video examples and get AI-produced video samples, performance insights and creation guidance. The tool also handles image assets, avatars, translations and links with Dentsu’s Zoyumi for trend data.

TikTok’s new Symphony Agent uses AI to generate full video ad campaigns from text prompts, images, and trending content insights. It also offers image-to-video conversion, avatars, translation and dubbing, and creator brief generation. A Dentsu integration via Zoyumi gives agency clients direct access to these features.