TikTok just rolled out Symphony Agent inside its Symphony Creative Studio, a set of AI tools that can build entire video campaigns from simple text prompts. Marketers drop in text cues, images or example clips, and the agent pulls trending clips from TikTok to match their brief. You can tap any of those examples to see engagement stats, then hit “Create your own” to spin up a bespoke ad that mirrors the top performers. If you start from scratch, Symphony Agent uses ByteDance’s Seedance 2.0 model to generate video drafts without ever opening a camera app. Beyond video, the updated tools can whip up still images, audio and video avatars, and even translate or dub your ads into multiple languages. There’s an option to generate creator briefs too—Symphony Agent can scout and invite suitable influencers to pitch for your campaign. Improved search filters let you hunt down existing creator clips tied to your brand or niche. TikTok also announced a tie-in with Zoyumi, Dentsu’s AI-powered SaaS. Dentsu clients will soon get direct access to features like Image to Video now, and down the road to caption removal, dubbing and digital avatars. In practice, these tools aim to speed up campaign build-out and give brands clearer visibility into what’s actually resonating on the platform.