Google has launched new tools that allow users to buy products directly through an AI chatbot. The Universal Commerce Protocol enables shopping within conversations, while the Business Agent acts as a virtual sales associate. New ad formats will also offer discounts during AI interactions.

Google introduced new AI tools to assist retailers in connecting with customers. These AI agents help shoppers find products, offer customer support, and facilitate food orders. This initiative is part of Google's Gemini Enterprise for Customer Experience.

Google is rolling out new AI shopping features, allowing users to ask complex questions and receive tailored suggestions. The updated Duplex will also help check product availability at local stores by making calls. These features aim to enhance the online shopping experience just in time for the holiday season.

Google is rolling out new AI features to simplify holiday shopping. Users can ask conversational questions in Search for tailored shopping responses, track prices, and even let Google call local stores to check inventory. The Gemini app also offers shopping ideas and product comparisons.

Google introduced the Universal Commerce Protocol (UCP) at the NRF conference, allowing AI agents to streamline the shopping process across various platforms. This protocol, developed with major retailers, enables direct product purchases and integrates payment options like Google Pay and PayPal. Brands can also provide discounts in real-time based on user queries.

Google has introduced a new AI feature called "Shopping Vision Match," which allows users to virtually try on products using augmented reality. This feature aims to enhance online shopping experiences by enabling consumers to visualize how items like clothing or accessories would look on them before making a purchase. The technology leverages advanced image recognition and machine learning capabilities to provide a personalized shopping interface.

Google is introducing an agentic shopping experience within search results that allows users to set a desired price for products and have an AI agent make purchases on their behalf. The new AI Mode facilitates virtual try-ons, automatic checkouts, and price tracking, with plans for rollout in the US in the coming months. Users can easily manage their shopping preferences and complete transactions securely using Google Pay.

Google is enhancing its shopping experience by introducing AI-powered features that facilitate product discovery and streamline the checkout process. These advancements aim to make online shopping more intuitive and efficient for users, leveraging machine learning to suggest items based on preferences and previous interactions.