This article discusses how AI significantly influenced Black Friday shopping in 2025, leading to record online sales and a drastic increase in AI-generated traffic to retail sites. Shoppers are using AI tools to find better deals, resulting in higher spending on premium products.

Pinterest launched an AI tool called Pinterest Assistant that offers personalized shopping recommendations based on users' styles. It uses visual search and real-time conversation to help users discover products they might not know they want. This tool aims to make online shopping feel more intuitive and tailored.

Google is rolling out new AI shopping features, allowing users to ask complex questions and receive tailored suggestions. The updated Duplex will also help check product availability at local stores by making calls. These features aim to enhance the online shopping experience just in time for the holiday season.

Perplexity has introduced an AI-powered shopping assistant for US users, allowing them to search for products and refine results through follow-up questions. The service integrates with PayPal for direct purchases and remembers user preferences to enhance future recommendations. Mobile access is expected soon.

Google introduced new AI tools to assist retailers in connecting with customers. These AI agents help shoppers find products, offer customer support, and facilitate food orders. This initiative is part of Google's Gemini Enterprise for Customer Experience.

Google has launched new tools that allow users to buy products directly through an AI chatbot. The Universal Commerce Protocol enables shopping within conversations, while the Business Agent acts as a virtual sales associate. New ad formats will also offer discounts during AI interactions.

Google is rolling out new AI features to simplify holiday shopping. Users can ask conversational questions in Search for tailored shopping responses, track prices, and even let Google call local stores to check inventory. The Gemini app also offers shopping ideas and product comparisons.

OpenAI is reportedly considering acquiring Pinterest, which could transform how we search and shop online. Pinterest's extensive visual dataset and established commerce infrastructure may enhance OpenAI's AI capabilities, allowing for more integrated and shoppable AI experiences.

This article explores how consumers are using AI tools like ChatGPT to streamline holiday shopping, resulting in faster purchases and increased engagement. Retailers are adapting by launching their own AI assistants and shifting marketing strategies to align with AI-driven consumer behavior.

Cyber criminals are using AI-generated images to create fake shops on Facebook, advertising popular holiday items at low prices. When users make purchases, they either receive inferior products or nothing at all. Despite Meta's efforts to remove these scams, the problem persists.

Google introduced the Universal Commerce Protocol (UCP) at the NRF conference, allowing AI agents to streamline the shopping process across various platforms. This protocol, developed with major retailers, enables direct product purchases and integrates payment options like Google Pay and PayPal. Brands can also provide discounts in real-time based on user queries.

Google has introduced a new AI feature called "Shopping Vision Match," which allows users to virtually try on products using augmented reality. This feature aims to enhance online shopping experiences by enabling consumers to visualize how items like clothing or accessories would look on them before making a purchase. The technology leverages advanced image recognition and machine learning capabilities to provide a personalized shopping interface.

Visa and Mastercard have introduced new AI-powered shopping tools designed to enhance the consumer shopping experience by providing personalized recommendations and improved security features. These innovations aim to streamline payment processes and make online shopping safer and more efficient for users.

Major tech companies like Google and OpenAI are betting on AI to transform online shopping by enabling consumers to compare products and make purchases through chatbots. However, trust and reliability concerns remain, as shoppers are cautious about handing over control to AI agents and the accuracy of their recommendations. Despite these challenges, the integration of AI in shopping is growing, with many consumers already using AI tools for various shopping tasks.

Google is enhancing its shopping experience by introducing AI-powered features that facilitate product discovery and streamline the checkout process. These advancements aim to make online shopping more intuitive and efficient for users, leveraging machine learning to suggest items based on preferences and previous interactions.

Google is introducing an agentic shopping experience within search results that allows users to set a desired price for products and have an AI agent make purchases on their behalf. The new AI Mode facilitates virtual try-ons, automatic checkouts, and price tracking, with plans for rollout in the US in the coming months. Users can easily manage their shopping preferences and complete transactions securely using Google Pay.

Amazon has introduced Lens Live, an enhanced version of its product scanning feature in the Amazon Shopping app, which provides instant product matches and integrates the AI shopping assistant, Rufus, for real-time insights and answers. Available to tens of millions of U.S. customers on iOS, Lens Live allows users to quickly compare items and access product information without leaving the camera view. The technology is powered by AWS and machine learning models for accurate product detection and discovery.

AI shopping tools are increasingly threatening the traditional affiliate marketing model by providing consumers with direct access to products and services, potentially bypassing affiliates. As these tools become more prevalent, affiliates may struggle to maintain their revenue streams and adapt to the changing landscape of online shopping.

The article discusses the emerging trend of integrating AI tools like ChatGPT into the online shopping experience, highlighting how these technologies can enhance customer interactions, streamline processes, and provide personalized recommendations. As retailers begin to adopt these innovations, the potential for improved customer engagement and sales increases significantly.

OpenAI has launched a new agentic shopping system that aims to compete directly with established e-commerce giants like Google and Amazon. This innovative platform leverages AI to enhance the shopping experience by providing personalized recommendations and facilitating seamless transactions, thereby positioning OpenAI as a serious contender in the online retail market.