This article analyzes how Clio, a legal software provider, leverages smart content marketing to dominate Google’s AI Overviews. It outlines the impact of AI Overviews on organic traffic and how Clio’s extensive, authoritative content helps it maintain visibility while others struggle.

Brands are rapidly diversifying their strategies to recover from declining organic traffic due to Google's AI search features, which have led to lower click-through rates and engagement. With a focus on thought leadership and selective content gating, companies like Seer Interactive and GetLatka are shifting priorities from traditional SEO to building direct audience relationships and controlling their content distribution.