Lily Ray breaks down why current SEO hacks—like self-promotional listicles, prompt-injection widgets, and scaled comparison pages—are short-lived and likely to trigger a Google crackdown. She argues E-E-A-T is a nuanced, long-term framework, not a checklist, and warns that original data and genuine expertise remain the only durable advantage.

Kevin Indig, who advises Airbnb, Shopify, Reddit, and G2, hosts a 60-minute live session to reveal what actually works in SEO and AI search. He’ll cover whether SEO is still worth it, how startups can beat incumbents in AI search, top moves for small teams, and if AEO services or ChatGPT can deliver results. The session is on July 1; everyone who registers gets the recording.

This article shows how to add JSON-LD markup to personal websites using Schema.org types like WebSite, WebPage, Person, ProfilePage, and SoftwareApplication. It walks through the JSON-LD structure, explains key properties, and provides copy-and-paste examples to improve search previews and SEO.

This analysis of 8,566 SaaS keywords shows YouTube ranking in Google’s top 10 for high-value demo, trial, review and comparison queries that carry CPCs of $20–$49. Brands ignoring YouTube are missing free, compounding traffic on bottom-of-funnel searches and overpaying in paid search.

This weekly digest profiles seven startups launching April 5–11 that either push back against AI’s reach or harness it for solo builders. Highlights include Stasis’s distraction-free writing app, Vectis’s answer-engine SEO play, and Radicle’s AI-driven project management tool.