2 links tagged with all of: leadership + user-experience + ux
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This article discusses the critical role of UX teams in major organizational transformations, like an automotive company shifting to electric vehicles. It contrasts tactical UX teams, often viewed as less strategic, with strategic UX teams that lead initiatives and drive user-centered improvements across the organization.
Design principles are essential for UX teams to streamline decision-making and maintain a user-centered approach across projects. The article outlines a simple process for creating effective design principles that involve stakeholder input and promote consistency within the organization.