The article argues that remarketing is becoming an outdated tactic in advertising. Many advertisers misuse it, often not realizing that a significant portion of their budget is already allocated to remarketing activities, leading to inflated performance metrics. It suggests focusing on broader audience targeting for more effective results.

Meta ads A/B tests on platforms like Instagram and Facebook are flawed because they are not true A/B tests; instead, they target different audiences, leading to misleading results. The article emphasizes the need for more accurate testing methods in digital advertising.