Kevin Indig, who advises Airbnb, Shopify, Reddit, and G2, hosts a 60-minute live session to reveal what actually works in SEO and AI search. He’ll cover whether SEO is still worth it, how startups can beat incumbents in AI search, top moves for small teams, and if AEO services or ChatGPT can deliver results. The session is on July 1; everyone who registers gets the recording.

Excluding your internal IP address from Google Analytics 4 is essential for maintaining accurate website data analytics. The article outlines the steps to filter out your IP address, ensuring that your data is not skewed by internal traffic, particularly important as Universal Analytics transitions to GA4.