This article discusses How&How's rebranding of Everbloom, which focuses on luxury and high-performance materials instead of traditional sustainability messaging. By prioritizing product quality and aesthetics, the brand aims to appeal to high-end markets without relying on eco-friendly clichés.

Duzi Studio has reimagined the branding of Audrey’s Chocolates, blending heritage and modernity to create an inviting experience for chocolate lovers. By emphasizing storytelling and playful design, the rebrand aims to make luxury chocolate accessible and enjoyable for everyone, moving away from traditional snobbery.

The article discusses Bentley's rebranding efforts, focusing on the redesign of their iconic winged logo. The new logo aims to modernize the brand's image while retaining its heritage and luxury appeal. Details about the design process and the significance of the changes are also highlighted.

Discover the nine most luxurious color palettes for 2025, each curated to convey sophistication and exclusivity. The article delves into the psychology of luxury colors, their modern applications in various design fields, and strategies for creating authentic luxury through thoughtful color choices. Emphasizing the importance of restraint and harmony, it showcases how these palettes can elevate brand identities and environments.