The article argues that in a world flooded by AI-generated content, merely curating with “good taste” won’t set brands apart. Leading brands succeed by creating fresh worlds and bold visions—illustrated by Bandit’s unique running-gear aesthetic, Liquid Death’s out-there packaging, and Chanel’s aspirational campaigns.

This edition breaks down Audi’s Nuvolari supercar and Apple’s WWDC reveals, including Liquid Glass refinements and new AI photo-editing tools. It also covers shifting UX trends, WCAG compliance levels, the rise of digital design skills, plus fresh resources from Hooksy, Boneyard, Glaze, and more.

This edition covers Amazon’s new AI-powered merch creator, Meta’s Edits app getting an AI assistant and desktop build, and iOS 27’s redesigned AirPods settings interface. It also dives into UX research with cognitive inclusion, tips for AI-ready design systems, timeless design principles from Dieter Rams, human-centered connection over perfection, a semiconductor-industry rebrand, and how designers earn strategic influence.

This post showcases a custom logo created for “Office Penguin.” It invites anyone needing a logo to reach out via the provided contact link.

Mike Cessario, founder of Liquid Death, discusses his unique approach to branding by leveraging humor and entertainment in a crowded beverage market. He emphasizes that product differences are minimal and highlights the challenges of distribution in the beverage industry.