TikTok’s new Symphony Agent uses AI to generate full video ad campaigns from text prompts, images, and trending content insights. It also offers image-to-video conversion, avatars, translation and dubbing, and creator brief generation. A Dentsu integration via Zoyumi gives agency clients direct access to these features.

This memo warns that selling AI as a direct substitute for human workers grabs attention now but damages credibility later, citing industry predictions that never panned out and research showing no widespread job losses. It urges companies to position AI as an augmentation tool that boosts productivity rather than cuts headcount.

OpenAI CEO Sam Altman accused Anthropic of using scare tactics to hype its new Mythos cybersecurity model, likening it to selling a bomb shelter after building a bomb. He argued that fear-based marketing keeps AI tools in the hands of a select elite and noted that such hype is common across the industry.