TikTok’s new Symphony Agent, rolling out inside its Symphony Creative Studio, can turn simple text prompts into full video ad campaigns. Marketers feed it text cues, images or sample clips and the AI scans trending content on the platform to suggest similar, high-performing videos. You can click through each example to see engagement metrics, then hit “Create your own” to generate ads with expanded guidance from your original prompt. If you don’t have source footage, Symphony Agent will build videos from scratch using ByteDance’s Seedance 2.0 model, all without opening your camera app. Beyond video, the updated Symphony suite now supports still-image assets, video and audio avatars, as well as automated translation and dubbing across multiple languages. It can draft creator briefs, spot relevant influencers and invite them to pitch campaigns. TikTok has also linked Symphony tools to Dentsu’s Zoyumi platform, giving Dentsu clients direct access to features like Image to Video today and upcoming options such as caption removal, dubbing and digital avatars. Marketers can test these features to uncover trending formats, streamline production and scale TikTok ads more efficiently.