Superpower, a health startup, successfully built a 150,000-person waitlist in just six months by employing a distribution-first strategy that emphasizes brand foundations, viral referral mechanics, and user-generated content. Co-founder Max Marchione outlines key tactics such as strategic acquisitions, creative product drops, and fostering relationships with creators to drive engagement and growth.

Erin Condren's marketing strategy successfully transformed a basic planning tool into a lifestyle brand by fostering a community around organization, utilizing user-generated content, and forming strategic partnerships. Through a deep understanding of their target demographic, particularly "aspirational organizers," Erin Condren has cultivated brand loyalty and innovation while maintaining authenticity as they scale.