This article presents findings from a Pew Research Center survey on social media use among U.S. adults in 2025. YouTube and Facebook remain the most popular platforms, while younger adults favor Instagram and TikTok. The article also highlights demographic differences in usage patterns based on age, gender, race, education, and political affiliation.

The Midwest has emerged as a surprising center for social media influence, with cities like Des Moines, Detroit, and Chicago leading in various influencer categories. Notably, 99% of Des Moines residents follow influencers, highlighting the region's significant engagement with social media trends across demographics. The article explores the varying preferences for influencer categories based on age, gender, and geography.