American Express is now accepted at 160 million merchants worldwide, with nearly a fivefold increase in accepting locations since 2017. The company highlights its strategy to cater to high-spending customers, particularly Millennials and Gen Z, who prioritize travel and dining experiences. The growth in acceptance benefits both cardholders and merchants by facilitating increased consumer spending.
American Express has launched Ethereum-based digital travel stamps designed to commemorate travel experiences, which are minted as valueless NFTs on Coinbase's Base network. These tokens, collected when using Amex cards, aim to enrich the travel experience without functioning as tradable assets or loyalty points. The new travel app also offers various tools and upgrades for travelers.