The article explores the concept of "enshittification," where digital products are intentionally degraded to increase profits, often at the expense of user experience. It discusses a case where a design leader resisted changes to a successful freemium product, arguing that while the changes would hurt free users, they were necessary for the product's survival and long-term sustainability. The author emphasizes the need for designers to balance user delight with business viability, suggesting that sometimes making a product less appealing to free users is a rational choice to ensure its future.