BMW’s Designworks Studio in Santa Monica is using AI as a collaborative tool to envision future products and environments. The studio focuses on understanding customer needs and shaping a future design narrative rather than just using AI to create products directly. This approach supports BMW’s broader goals, including their new vehicle platform, Neue Klasse.

MIT MAD Fellow Alexander Htet Kyaw is innovating at the intersection of design and technology, creating tools like Curator AI and Estimate to enhance online shopping and renovation processes using AI and augmented reality. His projects aim to make interactions with our built environment more intuitive and sustainable, with a focus on addressing real-world challenges such as furniture selection and housing solutions for displaced communities. Kyaw's work reflects his commitment to leveraging technology for social good, particularly in his home country of Myanmar.

The article discusses the challenges faced by businesses in achieving sustainable growth through artificial intelligence (AI). It emphasizes the need for a strategic approach to integrate AI technologies to ensure long-term success and endurance in the market. The author suggests that merely adopting AI is not enough; organizations must also develop the right frameworks and cultures to support ongoing innovation and adaptation.

Google is addressing the energy efficiency of AI by investing in new infrastructure and optimizing its operations to reduce the environmental footprint of its AI models. The company has developed a methodology to measure the energy, water, and carbon emissions of its AI, achieving significant reductions in energy consumption and carbon footprint while enhancing model quality. Transparency and continuous innovation are emphasized as crucial for meeting growing energy demands and advancing sustainability efforts.