Anthony Wood, CEO of Roku, predicts that within three years, the first 100% AI-generated hit movie will be released, sparking debates about the feasibility and audience reception of such content. While the technology to create AI-generated films exists, concerns remain about whether these films can achieve "hit" status like traditional human-created movies. The article also discusses Roku's new low-cost, ad-free streaming service, Howdy, as a response to rising streaming costs.

Odyssey has unveiled a groundbreaking AI model that enables the streaming of immersive 3D interactive worlds, transforming how users experience virtual environments. This new technology aims to enhance user engagement and creativity by offering dynamic and responsive digital landscapes.

Netflix is rolling out a significant redesign of its TV app, featuring a new top navigation bar and enhanced recommendation features. The updates include a shift to a "My Netflix" section, generative AI search capabilities, and vertical video clips for mobile users, all aimed at personalizing the viewing experience.