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This article outlines essential decisions to make before starting a positioning exercise, such as determining the timing, target audience, and specific product to position. It emphasizes the importance of clarity to avoid confusion and rework during the process.
The article discusses common pitfalls that product managers (PMs) face during product launches, highlighting mistakes that can derail the process and offering insights on how to avoid them. By understanding these pitfalls, PMs can better prepare and execute successful product launches.