Tether and Circle are profiting from high-interest rates while stablecoin holders receive no returns, leading to a growing demand for yield-sharing options. New platforms like M^0 and Agora are emerging to allow stablecoin infrastructure that routes yield to users, highlighting a shift in the stablecoin market towards real-world applications. As competition increases, traditional stablecoin issuers may face pressure to adapt or risk losing users to alternatives.

JPMorgan analysts warn that Circle's USDC stablecoin faces increasing competition from Tether's upcoming USAT, Hyperliquid's USDH, and various fintech stablecoins. As the stablecoin market approaches new U.S. legislation, the analysts suggest that this rivalry may lead to a "zero-sum game" with issuers mainly vying for market share unless the overall crypto market expands significantly.