Netflix plans to redesign its mobile app to compete with platforms like TikTok and Instagram, focusing on short-form video and video podcasts. The updated app will feature vertical video feeds and aims to enhance content discovery and user engagement. Co-CEOs emphasized the need for experimentation in their approach to integrate social elements without directly imitating competitors.

Netflix is updating its mobile app to feature a TikTok-style vertical video format, reflecting its competition with platforms like Instagram. The redesign will roll out in 2026 and aims to integrate various content types, including clips from podcasts and highlights from sports.

The article discusses Netflix's decision to create a "finsta" or fake Instagram account to engage with its audience in a more playful and relatable manner. This strategy aims to enhance viewer connection and generate buzz around its content by showcasing a behind-the-scenes look and fostering community interaction.