This article lists the ten least effective content strategies in B2B marketing. It highlights practices that waste time and resources, urging businesses to stop these activities to improve their content strategy. The author emphasizes the importance of focusing on valuable content rather than following trends blindly.

This article explores the shift from follower-based engagement to recommendation-driven content in social media. It outlines strategies brands can adopt in this new landscape, emphasizing the importance of community building and content that resonates with both existing followers and new audiences.

This article explores how Modern Animal, a veterinary care company, achieved over 50 million views in three months using a content style called "spectator social." This approach involves filming veterinarians interacting with animals in a reality show format, which builds trust and engages viewers without hard selling.

This article presents a toolkit designed to help brands adapt to the changing social media landscape by offering strategies for content optimization, brand workflow, and social commerce. It includes best practices for using data to enhance visibility and streamline creative processes. The goal is to build impactful social strategies that drive customer engagement and sales.

This article explores how to build a social media strategy by balancing competent and entertaining content. It explains that audiences seeking information prefer a mix of positive and negative posts for credibility, while those looking for entertainment respond better to consistently upbeat content. The findings are based on a study of user behavior across major social platforms.

the article details how Clarify, an AI CRM startup, effectively transformed LinkedIn into their primary lead generation channel in six months. It outlines a strategic approach focusing on authentic content, a structured content taxonomy, and leveraging creator partnerships.

In 2026, brands are moving from a single social media account to multiple accounts tailored for different concepts. This approach allows for specialized content, like behind-the-scenes and storytelling, organized by days or themes. The article discusses implications for various brands, including personal and corporate entities.

B2B social media leaders must recognize that not all content is equally effective on LinkedIn. The organic Content Matrix developed highlights that certain formats, such as thought leader videos and webinars, excel in both authority and engagement, while others, like conferences and product edutainment, may not deliver the same value. The focus should be on selecting content formats that balance trust and traction to drive business growth on the platform.

The B2B Social's Rising 30 Guide showcases insights from leading social media marketers, offering over 150 actionable lessons and strategies that emphasize creativity, authenticity, and community engagement in B2B social media marketing. It highlights personal experiences and practical advice on building brands, fostering employee advocacy, and overcoming challenges like imposter syndrome, inspiring professionals to innovate and connect in their social media efforts.

A creator with over 700K followers significantly boosted the views on a video from 12,000 to 50,000 in just 30 minutes through a repost on Instagram, highlighting the platform's shift in content prioritization. This change is beneficial for brands focusing on shareable, entertaining content but poses challenges for those relying on high-quality campaigns or carousels. The evolution of Instagram's algorithm suggests that traditional social media playbooks are becoming obsolete, emphasizing the need for brands to adapt their strategies.

Repurposing content often leads to mediocre results because it doesn't cater to the unique characteristics of each platform. Instead of breaking down a single asset for multiple channels, creators should start with a specific concept and tailor content for each platform, which enhances visibility and engagement. Prioritizing high-quality, platform-specific content is essential for effective marketing strategies.

Five effective social media strategies used during the launch of Gorgias' new AI tool, Shopping Assistant, resulted in a significant increase in engagement. Key tactics included showcasing team members, diversifying content formats, creating assets for employee sharing, cautiously leveraging trends, and implementing a no-links policy on LinkedIn to prioritize reach and awareness.

Less than 7% of your audience sees your posts, making content repurposing essential. The article outlines several effective strategies for reusing content, including reposting, breaking down long posts, altering the tone, changing content formats, and making posts relevant to current trends. By maximizing the lifespan of your ideas, you can enhance engagement and reach.

Instagram has updated its algorithm, prompting social teams to adapt their strategies. Key recommendations include prioritizing direct messages, continuing to use carousels and stories, and leveraging Reels for broader reach. Brands that quickly adjust to these changes are more likely to succeed in the evolving social media landscape.

Building a strong LinkedIn presence can significantly impact business growth and career advancement. The article outlines strategies from industry experts on how to define your audience, create valuable content, engage with others, and measure success on the platform. It emphasizes the importance of consistency and providing value to foster meaningful connections and drive results.

Discover effective strategies for creating high-performing Instagram content that captures attention and encourages sharing. By focusing on relatable, controversial, and timely content, marketers can enhance engagement and attract new followers while balancing promotional and educational posts.

Strategic content repurposing can significantly enhance visibility, as demonstrated by creator @lenamoriarty, who posted the same video seven times with minor adjustments, achieving a total of 21.3 million views. While this approach can be effective for individual creators, brands must be cautious with repetition to avoid audience backlash against recycled content.