Adobe is embedding AI tools into its Creative Cloud apps, allowing users to choose from various AI models for tasks like photo editing and video production. New features include automated music generation and direct integration with YouTube Shorts, reflecting a shift towards supporting social media content creation. The company's focus is on speeding up repetitive tasks while still addressing concerns about copyright and pricing for partner AI tools.

Narrative uses AI to turn live sports broadcasts into highlight packages ready for social media. It identifies key moments in real-time and allows teams to customize the content for different platforms. This service aims to engage younger fans effectively.