Ahrefs analyzed over 1 billion data points to uncover trends in AI search visibility. Key findings include the strong influence of YouTube on AI citations, the minimal correlation between content length and visibility, and the importance of fresh content for higher rankings.

The article discusses how ChatGPT's search interest overtook YouTube and other social media platforms within just 29 months of its launch. It highlights the rapid growth of ChatGPT compared to established platforms, suggesting a significant shift in online engagement. The trend indicates that ChatGPT may rival Google in search interest by mid-2028.

Google is rolling out an AI search feature on YouTube, starting with a test for Premium subscribers that includes an AI-generated results carousel displaying relevant videos and summaries. This new feature aims to enhance user interaction with AI, similar to changes made in web search, although it is currently opt-in and limited in scope.