BigQuery has introduced significant enhancements for generative AI inference, improving scalability, reliability, and usability. New functions like ML.GENERATE_TEXT and ML.GENERATE_EMBEDDING offer increased throughput, with over 100x gains for LLM models, while reliability boasts over 99.99% success rates. Usability improvements streamline connection setups and automatic quota management, making it easier for users to leverage AI capabilities directly in BigQuery.