Giving vouchers for free gifts in promotions can significantly boost sales, particularly when the gifts are of low value, increasing sales by up to 52%. This strategy can be more effective than simply providing the gifts directly.
Discount coupons should be structured as a percentage off for store-wide promotions and as a fixed dollar amount off for specific product promotions. This approach can lead to sales increases of up to 42%. The article offers insights and case studies on effective marketing strategies.