Adyen is transforming from a payments processor into a comprehensive fintech partner, focusing on an all-in-one platform that supports AI, embedded finance, and omnichannel commerce. With a strong land-and-expand strategy, the company is experiencing significant growth, evidenced by a record Net Promoter Score of 66 and nearly €2B in net revenue. Their approach emphasizes customer-centric solutions that tackle the complexities of the evolving global payments landscape.