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Block, Inc. has announced the upcoming launch of bitcoin payments on its Square platform, which will be demonstrated at the Bitcoin 2025 event in Las Vegas. The feature will utilize the Lightning Network for fast, low-cost transactions and is expected to roll out to eligible sellers in the second half of 2025. This move aims to enhance the accessibility and usability of bitcoin for both merchants and customers.
Block is focusing on teenage users as a key growth strategy for its Cash App, aiming to secure lifelong customers through enhanced engagement and marketing efforts. The company reported significant growth in teen accounts and plans to introduce new features and expand lending services, contributing to an increase in net income and revenue despite a slight decline year-over-year.
Jack Dorsey's company, Block, is set to enable Bitcoin payments on Square terminals, allowing merchants to accept cryptocurrency transactions. This move aligns with Dorsey's vision to integrate Bitcoin into everyday commerce and expand its usage globally. The initiative aims to simplify the process for businesses to adopt cryptocurrency payments seamlessly.