The article discusses the introduction of ads in AI chat applications like ChatGPT and Google Gemini, highlighting their potential impact on retail media. It features insights from Kiri Masters, who questions whether consumers will embrace ads in chat interfaces and how retailers will adapt to this shift. Concerns about data ownership and the effectiveness of AI shopping experiences are also raised.

Best Buy Ads is expanding its presence in the ad tech ecosystem by establishing new partnerships and features, including collaborations with YouTube and sports organizations to enhance their retail media strategy. The company is also launching a third-party marketplace and introducing a new ad campaign package that utilizes physical store space, while focusing on advanced audience targeting and campaign management capabilities.

Tubi has positioned itself as a leading platform for streaming advertising by introducing new ad products and partnerships tailored for specific industries during the Interactive Advertising Bureau’s NewFronts. With a focus on performance and bespoke solutions, Tubi aims to enhance ad effectiveness for marketers targeting its predominantly Gen Z and millennial audience. Notable developments include partnerships with Amazon for retail media integration and innovative ad formats designed to improve viewer engagement.