This issue of TLDR Marketing covers nine new LinkedIn features and how to use them, argues that sentiment scores alone miss real social insights, and offers practical tips on subject lines, AI use, and experiment design. It also highlights debates around under-16 social media bans, AI’s role as an augment rather than replacement, confidence scoring flaws, and emerging hybrid AI verification models.

This article emphasizes the untapped potential of LinkedIn for founders seeking customers and investors. It offers practical tips for creating engaging posts that highlight metrics, build narratives, and leverage pre-existing credibility, while addressing the initial discomfort of posting.