The article outlines a structured approach to creating website copy using AI and human editing. It emphasizes the importance of detailed inputs, like customer insights and messaging guidelines, to achieve high-quality, engaging content that resonates with target audiences.

The article outlines key trends expected to shape marketing in 2026, driven largely by AI advancements. It discusses shifts in copywriting, media buying, and team structures, emphasizing the importance of brand differentiation and the evolving roles of marketers.

The author reflects on spending $20,000 on branding for his startup during its early stages. He emphasizes the need for a distinctive brand identity in a crowded market driven by AI, suggesting that a human touch in copy and cohesive branding across channels can help stand out.

Sarah Skidd, a product marketing manager, highlights the growing demand for human copywriters to fix poorly generated content from AI tools like ChatGPT, which often fails to engage audiences. Despite the initial cost-saving appeal of AI, many businesses are finding that poor-quality outputs lead to additional expenses and time-consuming corrections. Experts emphasize the importance of human oversight in AI implementation to avoid reputational damage and inefficiencies.