A new report from Intuit Mailchimp highlights how trust, timing, and data sharing affect email and SMS engagement. It reveals that many marketers misjudge consumer preferences, leading to low opt-in conversion rates and subpar list quality. Tailoring sign-up strategies to customer needs can improve relationships and retention.

The infographic presents a comprehensive overview of the anticipated state of email in 2025, highlighting trends such as increased email volumes, evolving user behavior, and the growing importance of personalization and automation in email marketing. It emphasizes the need for businesses to adapt their strategies to meet changing consumer expectations and technological advancements.