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This article outlines seven key trends shaping logo design in 2026, such as unfixed identities that adapt and engage, and playful designs that break away from minimalism. Experts in the field discuss the shift towards more organic, responsive, and tactile logos that resonate with audiences.
A recent logo redesign has sparked renewed debate over a long-standing branding rivalry that dates back 40 years. The controversy centers on the similarities between the new logo and an iconic design, leading to discussions about originality and brand identity in the design community.