This article outlines 13 tactics used by Lovable, a rapidly growing vegan company, to reach $200 million in annual recurring revenue. It highlights specific strategies and approaches that contributed to their success.

The article appears to be a continuation of a guide focused on B2B startup marketing strategies, exploring key tactics and best practices for effectively reaching target audiences and driving growth. It likely provides actionable insights tailored for startups looking to enhance their marketing efforts in a competitive landscape.

The article discusses strategies for effectively managing multiple roles within a growth team, emphasizing the importance of prioritization, organization, and leveraging available tools to maximize productivity. It offers insights into how individuals can adapt to various responsibilities and ensure that growth initiatives are met despite resource constraints.

Seven unconventional marketing tactics that defy traditional strategies are presented, showcasing their effectiveness in driving growth. These methods include studying competitors’ dissatisfied customers, scheduling time for bad ideas, and engaging with users in unexpected ways, ultimately proving that unconventional approaches can yield significant results.