Snapchat has introduced new features aimed at enhancing the experience for creators, including a more intuitive video editing tool that simplifies the process. These updates are designed to attract more content creators to the platform by making it easier to produce engaging videos.

Instagram has introduced a new feature called Instagram Map, which allows users to explore their surroundings and discover content based on location, aiming to compete with Snapchat's Snap Map. This feature enhances user engagement by enabling sharing and viewing of posts and stories from specific geographic areas. Additionally, it aims to improve local discovery and community interaction on the platform.