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Instagram is testing a feature that allows creators to share Reels exclusively with their followers for the first 24 hours. This aims to boost engagement by creating a sense of urgency and rewarding followers with early access. Creators can use it for various content, like sneak peeks or exclusive offers.
Snapchat has introduced new features aimed at enhancing the experience for creators, including a more intuitive video editing tool that simplifies the process. These updates are designed to attract more content creators to the platform by making it easier to produce engaging videos.