Anthropic has raised $30 billion in Series G funding, bringing its valuation to $380 billion. The investment will support their ongoing development of AI products, including Claude Code, which has seen rapid growth in enterprise adoption.

Anthropic, a key competitor to OpenAI, is targeting $26 billion in revenue by 2026, fueled by strong demand for its AI solutions. Recently valued at $183 billion, the company has launched a new affordable AI model named Haiku and secured significant enterprise contracts, including a major deployment with Deloitte.

The article critiques the romanticized view of Product-Led Growth (PLG), arguing that it can be misleading for complex businesses seeking long-term growth. It emphasizes the necessity of a sales team for navigating enterprise deals, highlights the financial drawbacks of self-serve credit card payments, and points out that even successful PLG companies rely on sales personnel to secure larger accounts.