Influencers like Brandon Edelman and Danielle Pheloung are transforming traditional brand trips into intimate experiences for their followers. By hosting events such as “Bran Trip” and workout classes, they are fostering community engagement and providing real-life interactions that reflect their personal brands. This shift highlights a growing trend where online influencers are focusing on access and connection over sheer follower numbers.

Desperados effectively utilized the creator economy to enhance brand impact and connect with Gen Z by collaborating with creators who resonate with their brand values. The campaign, centered around the idea of "the beer with the Latin vibe," leveraged music and creative freedom to increase brand recall, purchase intent, and engagement significantly. Insights from Kantar highlighted the importance of long-term partnerships with creators to achieve better ROI and cultural relevance.