The author shares a new LinkedIn Ads strategy called Ungated Lead Gen for 2025, which involves creating valuable PDF documents that solve audience problems without requiring contact details. This approach builds trust and increases engagement, ultimately leading to higher brand awareness and closed deals, as it allows prospects to consume content freely before encountering a call-to-action.

Micro games are a powerful tool in marketing that enhance user engagement by providing fun, interactive experiences that foster positive brand associations. These games can capture attention, increase time spent on websites, and serve as effective icebreakers at events, making them a strategic asset for marketers. By keeping games simple, brand-related, and mobile-friendly, businesses can leverage them to build emotional goodwill without overtly promoting their products.