Shopping cart abandonment is a significant issue for e-commerce businesses, leading to lost sales and revenue. Strategies to reduce abandonment rates include optimizing the checkout process, offering incentives, and sending follow-up emails to remind customers of their abandoned carts. Understanding the reasons behind abandonment can help businesses implement effective solutions to recover potentially lost sales.

The article discusses the challenges that Amazon faces in maintaining a high average order value (AOV) during Prime Day, particularly as mobile shopping grows. It highlights strategies that sellers can employ to enhance sales and customer engagement during this key shopping event.

Online brands focusing solely on heavy buyers are overlooking significant sales opportunities from light buyers, who contribute nearly 50% of online sales. A new study indicates that brands should broaden their targeting strategies, as relying on the traditional marketing funnel may not accurately reflect consumer behavior and sales dynamics.