The article explores how Chris Brandt is reshaping Chipotle's marketing by focusing on real ingredients and cultural relevance. It highlights unique campaigns like the Spelling Bee and tattoo promotions that engage communities and reflect the brand's ethos. Brandt emphasizes a culture of experimentation while staying true to Chipotle's core values.

The article predicts that by 2026, brands will increasingly hire dedicated Culture and Social Listening Leads. This role will help companies quickly identify cultural trends and navigate community norms, allowing brands to engage authentically and avoid missteps. Fast culture demands a shift in marketing strategy, making this position essential for staying competitive.

This article outlines practical strategies for design leaders to promote user experience (UX) within their organizations on a limited budget. It emphasizes building a network of UX ambassadors, using newsletters, discussion forums, and creative PR stunts to foster a user-centered culture.

This article explores the risks and rewards of using internet slang in brand marketing. It emphasizes the importance of understanding your audience and the cultural context of slang before incorporating it into your messaging. The piece also provides guidance on how to engage with trends thoughtfully to avoid backlash.

Todd Kaplan, CMO of Kraft Heinz, emphasizes the importance of integrating culture into marketing strategies to enhance brand relevance and consumer engagement. He highlights successful campaigns that leverage cultural moments, such as collaborations and social media interactions, as well as strategies for fostering creativity and consumer connection. Kaplan advocates for a consumer-obsessed approach to marketing that drives conversations and meets audiences where they are.

Understanding the lifecycle of social media trends is crucial for any team, regardless of their function, as trends reflect cultural movements. The lifecycle includes stages from emergence to death, where awareness of these phases can guide effective social strategies. Additionally, recognizing the ease of recreating trends can help predict their potential success.