The article explores how logo changes can trigger significant public backlash, often rooted in deeper societal tensions rather than mere design choices. It emphasizes the importance of cultural context in branding, arguing that emotional connections to brands make even small changes feel disruptive. Designers must approach rebranding with cultural awareness to avoid alienating loyal customers.

EIGA has developed an energetic brand for Hanover, aiming to unify the city's diverse cultural sectors and engage its community. Through workshops and discussions, they gathered insights from local stakeholders to create a brand that reflects Hanover's identity and fosters enthusiasm for change.

The article showcases a restaurant's branding that vividly encapsulates the essence of Mexico, utilizing vibrant colors, traditional motifs, and culturally inspired designs. This approach not only enhances the dining experience but also creates an immersive atmosphere that transports patrons to the heart of Mexican culture.