Anthony Wood, CEO of Roku, predicts that within three years, the first 100% AI-generated hit movie will be released, sparking debates about the feasibility and audience reception of such content. While the technology to create AI-generated films exists, concerns remain about whether these films can achieve "hit" status like traditional human-created movies. The article also discusses Roku's new low-cost, ad-free streaming service, Howdy, as a response to rising streaming costs.

The article discusses the evolving landscape of sports streaming and how Apple is positioning itself to compete in this market. It analyzes the potential impact of Apple's entry into sports streaming on traditional broadcasting and the overall viewing experience for fans. The piece highlights the importance of exclusive content and partnerships in attracting subscribers.