A creator with over 700K followers significantly boosted the views on a video from 12,000 to 50,000 in just 30 minutes through a repost on Instagram, highlighting the platform's shift in content prioritization. This change is beneficial for brands focusing on shareable, entertaining content but poses challenges for those relying on high-quality campaigns or carousels. The evolution of Instagram's algorithm suggests that traditional social media playbooks are becoming obsolete, emphasizing the need for brands to adapt their strategies.