Andrew Holland argues that blogging will thrive in 2026 as AI-generated content struggles to match genuine expertise. He outlines strategies for building a successful blog, emphasizing the importance of personal experience, audience engagement, and diversified monetization. Traditional SEO tactics are fading; focus on creating an authentic voice and community.

This article outlines seven successful ecommerce blogs and the strategies they use to drive traffic and conversions. It emphasizes the importance of knowing your audience, understanding search intent, and integrating product promotion within blog content. Each example illustrates how to remain competitive in the evolving landscape of online search.

Insights from a 12-year dataset reveal that while content marketing remains effective, fewer marketers are reporting strong results. The report highlights trends such as the decline in content length and frequency, the rising importance of AI in content creation, and the correlation between content quality and performance, emphasizing that original research and collaborative formats yield better results.

Calling a blog a "blog" carries a negative connotation today, as many perceive it to be low-value content. To engage readers, content should be branded more like a publication, emphasizing unique insights and value over generic offerings. The discussion highlights the importance of creating meaningful content that stands out in a crowded digital landscape.

After nine years in content marketing, the author argues that traditional blogging is no longer effective for establishing authority. Instead, they suggest that distribution is key, recommending a strategy that starts with LinkedIn posts to test ideas before scaling successful content into longer formats like newsletters and blogs.