Calling a blog a "blog" carries a negative connotation today, as many perceive it to be low-value content. To engage readers, content should be branded more like a publication, emphasizing unique insights and value over generic offerings. The discussion highlights the importance of creating meaningful content that stands out in a crowded digital landscape.

The article discusses strategies for creating "snackable" content that is easily digestible for readers. It emphasizes the importance of brevity, clarity, and engaging visuals to capture attention in a fast-paced digital environment. Practical tips are provided to enhance the appeal and effectiveness of online content.