Adobe's latest report reveals that 86% of global creators are using generative AI tools, with 76% noting it boosts their business and brand. The survey of 16,000 creators highlights trends in AI adoption, mobile content creation, and the desire for tools that enhance creative control.

SAG-AFTRA has established a new influencer committee, led by lifestyle influencer Patrick Janelle, to better support digital creators and unify their voices across platforms. The committee aims to expand protections for creators, especially as the influencer economy continues to grow rapidly, while advocating for fair pay and content guidelines.

The article discusses a pivotal moment for creators, emphasizing the evolving landscape that is reshaping how content is produced and monetized. It highlights the challenges and opportunities that arise as creators adapt to new technologies and audience expectations, suggesting a shift in the creator economy's dynamics.