This article discusses how marketing often prioritizes the wealthy, leaving out the majority of consumers. It argues for a more inclusive approach that recognizes diverse spending patterns and aims to engage all audiences, not just the affluent. Brands that adapt to this shift can drive loyalty and growth.

This article discusses the rebrands that truly matter in 2025, focusing on those that went unnoticed while the media fixated on failures like Cracker Barrel and HBO Max. It highlights successful, subtle changes from companies like Amazon, Walmart, and Apple TV Plus that strengthen brand coherence and customer perception.

This article discusses the shift in consumer behavior as 37% of American AI users now rely on AI for product comparisons and recommendations. It promotes a webinar by Ipsos Synthesio that will help brands understand how they are perceived through AI and adjust their marketing strategies accordingly.

A survey reveals a significant disconnect between marketers' self-perception of boldness and their actual marketing practices. While 75% believe a bold brand presence is essential, only a small fraction have executed bold strategies, with fear of backlash and brand image concerns cited as primary reasons for their restraint. Boldness is increasingly seen as crucial for brand differentiation in a saturated market.

Brands can leverage uncertainty to enhance their relevance by adapting their messaging and strategies to meet changing consumer needs during unpredictable times. By embracing change and being transparent, brands can create a deeper connection with their audience and foster loyalty. This approach not only helps in navigating challenges but also positions brands as reliable partners in their customers' lives.

Brands must adapt to the emerging trend of "Nouveau Nihilism," where consumers prioritize immediate enjoyment over future planning amid economic uncertainties. Three key strategies for brands include promoting financial education, creating joyful experiences, and using humor to foster self-acceptance, all aimed at establishing meaningful connections with consumers.

Effective brand strategy hinges on understanding how emotional experiences shape consumer behavior and memory. By leveraging neurobranding principles such as immersion, neural coupling, and subconscious priming, brands can create deeper connections with consumers, enhancing their overall experience and driving purchasing decisions. Companies like Apple and Patagonia exemplify how engineered experiences and compelling storytelling can resonate on a subconscious level, ultimately influencing brand perception and loyalty.

Brands are increasingly leveraging "woke baiting" as a marketing strategy, responding to the influential anti-woke movement. This tactic allows companies like Cracker Barrel to generate significant publicity and potentially improve stagnant sales by provoking media reactions and engaging with politically charged audiences.

Launching unrelated mini-products can enhance a brand's coolness and distinctiveness by surprising consumers and evoking humor. Research shows that brands perceived as cool often benefit from creative extensions that diverge from their core offerings, such as KFC's fried chicken-scented nail polish. However, the effectiveness may vary based on brand recognition, target audience, and cultural perceptions of coolness.